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Salima Skin Solutions Brand Development
Salima Skin Solutions Brand Development

Client profile

Salima Skin Solutions offers advanced skin treatments and formulas for helping patients around the world treat, replenish and beautify their skin with a wide range of 100% vegan products.

Project overview

Once in a while we are fortunate enough to work with some of our wonderful clients to help bring new ideas to life through strategic brand development initiatives. One such opportunity came knocking when the founder and CEO of Lusso Medical Laser, Salima Amsa, approached us to help her design and launch a new brand for her skin care line ‘Salima Skin Solutions’.

For this project, our aim was to deliver a brand identity that conveyed purity, simplicity, and elegance, with the versatility to work well on cosmetic product packaging, branded collateral as well as traditional print or web exposure.

To execute this strategy, our designers opted to incorporate minimalistic typography for the text elements of the logo (simplicity), a transformation of the letter “S” – for Salima – to resemble a swan for the brand mark (elegance), as well as a colour swatch made up of white and various shades of blue (purity).

Skills and services provided

  • Brand Development
  • Creative Strategy
  • Graphic Design and Illustration
  • Logo Design
  • Packaging Design

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Head Office: Toronto, Ontario